BMW has always come up with better options that can offer consumers with better sound experience. Now, BMW has decided to team up with Frieze Art Fair New York to come up with Frieze Sounds that will have new audio works that are showcased in the new BMW 7 Series. Frieze Sounds will have works from artists like Charles Atlas, Trisha Baga and New Humans as well as Haroon Mirza. The show will be curated and programmed by Cecilia Alemani. She said that this will be a nice approach for many artists to look out for various sound transitions that will be showcased here at the fair.
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